Two products needed to feel like one.
OVERVIEW
The marketplace and banking experience served very different purposes.
The marketplace focused on discovering high-value products, listings, communication, and transactions. Banking introduced balances, financial activity, cards, transfers, and account management.
But from the founders' perspective, these weren't supposed to feel like two separate products. They needed to function as one connected ecosystem.
I owned the UX/UI design of the Banking Dashboard, including its navigation structure, dashboard experience, activity, cards, transfers, account areas, and supporting transaction flows.
The question that shaped the experience became:
How do you introduce an entirely different product experience without making users feel like they've left the product?
THE CHALLENGE
A product within a product.
Banking introduced an entirely different type of experience into the Nezz marketplace. Users needed to move from browsing and purchasing high-value items to managing financial information and completing banking tasks without becoming confused about where they were within the platform.
The challenge wasn't simply designing a banking dashboard. It was figuring out how banking should exist within Nezz.
I needed to solve for four key areas:
Navigation
How would users move between Marketplace and Banking without losing context?
Information Hierarchy
What financial information should users see first?
Quick Actions
How could frequent tasks like sending, receiving, and transferring money remain easily accessible?
Consistency
How could Banking feel distinct enough for financial tasks while still clearly belonging to the larger Nezz ecosystem?