Nezz | A marketplace

for luxury items

INTRODUCTION:  

Ooreva sought out to enhance their mobile platforms user experience, a fintech enabled marketplace with AI and peer to peer payment for high value items. The Nezz app is a seamless peer to peer marketplace which allows for the best user experience whether you are a buyer or seller by avoiding scams and extensive negotiations. 

KICKOFF: 

I was introduced to the team and familiarized with work that was previously done on the app. The project’s scope, goals, and prior research were discussed and tasks were assigned amongst the designers. After establishing effective communication channels, we familiarize ourselves with project milestones, important deadlines, and how to keep up communication through slack and decided on meeting twice a week. 

TEAM:

Stakeholder: Lopsii Olagoke, Project Manager: Hiba Altaf, UX/UI Designer: Juhee Kumari,  UX/UI Designer: Naima Syed, UX/UI Designer: Tasmin Rahman

  • My Role

    UX/UI Designer: Ideate, Design, Prototype, & Test

  • Tools

    Figma, Slack & Microsoft Teams

  • Timeline

    One month

Problem

How Might We develop a marketplace platform that focuses on transactions, generative AI, and mitigate scams in peer-to-peer markets?

Deliverables

Ideate, Design, Prototype, & Test

A promotional webpage with white and purple text on a dark background promoting an online marketplace for high-value items. There is a purple button labeled "Get Priority Access".

Research

Every year people lose about $3.3 billion using peer to peer marketplace platforms (2020). By 2025 that amount will rise by 11x to $33 billion.

Slide about traction (pre-product) with statistics: 350 test users, 1,300 listings, and $3,300 total revenue. Logo of Nezz at top right and SAIT at bottom left. Small print at bottom mentions one year of R&D data and insights.
Map of North America with a red location marker. Text on the right side lists market opportunity data including global P2P transactions, marketplace value, demographic info, and target markets.

Secondary Research

Persona

Venn diagram comparing marketplaces and wallet systems with logos including Facebook Marketplace, Craigslist, OfferUp, Kijiji, Nezz, Zelle, PayPal, Venmo, and Cash App, illustrating their overlap in peer-to-peer product exchange.

The top most used P2P marketplace apps commonly used today (depending on niche) are Ebay, Esty, FB marketplace and Amazon. Almost all of them use 3rd party payment transactions and have not yet adopted AI into their designs.

Design slide introducing Sarah, with a photo of her smiling woman with long brown hair, wearing a light blue blazer, and a list titled 'Challenges faced by Buyers' including difficulties verifying seller credibility, concerns about losing money to scams, and personal safety during meetings.
Slide presentation featuring a photo of a young man named Nathan, with text about challenges faced by sellers including difficulty gaining buyer trust, payment security issues, and wasted time due to lengthy negotiations.

Wallet |

Step 1

Screenshot of a mobile banking app displaying a wallet with a total balance of $9,000, recent transactions, and options to reload the wallet, transfer funds, or add a payment method.

“How might we create a wallet within the app, where a user can seamlessly manage transactions with peers, and their bank” 

Considering the needs of our users, I designed a wallet screen where users can complete all required actions. The functions of the wallet include; reloading the wallet, transferring funds to a recipient or transferring funds from your wallet back into your bank account or card. Adding the required recipient to send money to and lastly adding a new payment or setting up an auto fund. Which means depending on the threshold amount you set for your wallet, it will automatically reload for you to ensure you always have enough money to chat and inquire about items. Recent Transactions was also an important feature to include on the main page, allowing the user to see their activities easily without having to look for it. 

Keeping the company's style guide in mind, it was important for me to use purple as the colour of the wallet and incorporate it throughout the flow. It makes the pages pop with the help of the gray and black writing. I designed unique functional buttons that are easy to understand and are pleasing to the eyes as well.

Mobile app screen showing a fund transfer interface with a purple header and a balance of $9000, featuring recent and archived contacts for sending money.
Mobile banking app screen for transferring funds, showing a form to add a new recipient with fields for username, full name, email, region, and phone number, with options to add or cancel.
Mobile app screen shows a money transfer interface with a list of recent contacts. A pop-up advertisement displays an iPhone 11 Pro Max for $800 with 36 miles, with a confirm button.
Mobile phone screen showing a digital wallet app with a balance of $800, a keypad for entering amounts, and buttons for setting or sending money.
Mobile phone screen showing a payment confirmation page for a $800 transaction to a user named CosmicNomad for an iPhone 11 Pro Max with reference number 123456, along with icons for home, payment, plus, chat, and user at the bottom.
Confirmation screen showing a successful $800 transfer to CosmicNomad with a purple checkmark icon, a small photo of a phone, and options to give review or do it later at the bottom.
A series of screenshots displaying a mobile banking app interface, showing a user managing their bank account, viewing transactions, adding payment methods, and transferring funds, with prominent purple accents and icons for various banking functions.

Chat Flow |

Step 2

“How might we create a chat flow within the app, where a user can seamlessly manage between their chat, waitlist, and archive screens”

For the best user experience I designed a chat screen with a toggle where a user can switch between three different screens very easily. The active screen is in dark black and underlined with purple, while the other toggle options are grayed out.

Six smartphones displaying different screens of a chat and marketplace app with lists of contacts, chat conversations, watchlist, and marketplace listings.

Pricing Page |

Step 3

“How might we create a pricing page that encourages users to pay now rather than pay later as it is cheaper for the user and beneficial for the company” 

Keeping the company's goals in mind, it was crucial to design a pricing page that encouraged the user to select the ‘pay now’ option. For this screen the UI played a special role along with the writing. For the two options I designed the first one to be more appealing with the colours, listing the benefits with checkmarks and a star that says “best deal”. Users also have the option of clicking the view details button that better describes what pay now and pay later really mean. 

A series of smartphone screens displaying a mobile app interface for listing products on a platform called Nezz. The screens show options for pricing, including paying now or later, with details about fees and benefits. The interface includes buttons to select options, view details, continue, skip, or close.

Prototyping for the Website |

Step 4

Lastly, along with my teammates we created functional prototypes for the website. I specifically worked on the buying process for various scenarios like a new user, an existing user logged in with money in their wallet, an existing user logged in with no money in their wallet, and the same for existing users that are not logged into their account.

View Prototype

Nezz |

The Conclusion

Lastly, along with my teammates we created functional prototypes for the website. I specifically worked on the buying process for various scenarios like a new user, an existing user logged in with money in their wallet, an existing user logged in with no money in their wallet, and the same for existing users that are not logged into their account.

Smartphone screen showing colorful light trails in blue, purple, and white on a black background with the word "Nezz" in large white letters in the center.